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I create visual identities, characters, and apparel designs that bring brand stories to life, allowing you to see, feel, and connect with.
My work blends the charm of mid-century cartoons with modern design thinking — built for brands with personality, whimsy, and imagination.

apparel design 

Print-Ready Starter

Price range:

$250–$450
 

Ideal for: Small brands, local bands, or individuals wanting a one-off design.
 

package Includes:
-1 custom illustrated design (1 front placement)

-Print-ready file (AI, PNG, PSD, PDF)

 

-Optional mockup on one shirt color
 

Value focus:

Simple, clean, ready-to-print design for small runs or merch drops.

Collection Builder

Price range:

$500–$950
 

Ideal for:

Clothing startups or creators planning multiple designs
 

package Includes:
-Up to 3 coordinated designs (can be variations or theme-based)

 

-Basic brand color & typography reference sheet

-Mockups on 3 garment styles (tee, hoodie, tote, etc.)

 

-Print specs & prep guidance
 

Value focus:

Small capsule collection designed for consistency and quick production.

Full Apparel Campaign

Price range:

$1500–$3000+
 

Ideal for:

Brands launching a full collection or looking for an art direction overhaul
 

package Includes:
-5–10 coordinated designs across products

 

-Creative direction concept board
 

-Apparel layout templates (for manufacturer use)
 

-Social media launch graphics (up to 5)
 

-Mockups across multiple garments
 

-Source files and extended licensing
 

Value focus:

Complete creative direction for apparel lines or seasonal collections.

BRAND & BRAND CAMPAIGN DESIGN  

Logo & Essentials

Price range:

$700–$1,200

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Ideal for:

Startups or solo brands needing a simple identity

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package Includes:
-Logo design

(primary & alternate)
-2 color palettes
-Font recommendations

-Basic brand guide (1-page PDF)


 

Value focus:

A solid foundation to get a brand visually off the ground.

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Brand
System

Price range:

$1,500–$3,000

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Ideal for:

Small businesses looking for consistency across platforms

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package Includes:

-Logo suite

(primary, secondary, submark)
-Custom color and type system
-Visual style direction (textures, patterns, motifs)
-3 branded assets (e.g, social template, business card, packaging)
-Mini brand guidelines (5–10 pages)

 

Value focus:

Unified identity system that’s versatile across print, digital, and apparel.

Brand Campaign Package

Price range:

$3,500–$8,000+

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Ideal for:

 Brands ready to launch or reintroduce themselves with a full rollout

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package Includes:

-Full visual brand identity (logo suite, color, type,

visual system)
-Brand strategy summary (positioning & story)
-Campaign concept

& tagline direction
-5–10 branded collateral items

(social, ads, signage, merch.)
-Launch asset package

(social banners, etc.)
-Comprehensive brand guide

(15–25 pages)

 

Value focus:

Complete creative direction for apparel lines or seasonal collections.


Let’s chat about how custom designs can set your brand apart.

Book a free call today.

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van horne creative

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