apparel design
Structured Illustration-led systems for Apparel Brands and Campaigns
I design coordinated apparel visuals that function as production-ready assets. scalable collections, and full campaign systems - built for real manufacturing, launches, and long-term brand consistency.
Choose the level of creative direction and production support your release requires
PRODUCTION-READY GRAPHIC
Price range:
$250–$450
Ideal for:
Merch drops, capsule releases, or brands testing a concept with a single strong design.
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package Includes:
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-1 custom-illustrated apparel graphic
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-Print-ready file (AI, PNG, PSD, PDF)
-Optional mockup on one shirt color
-Placement guidance
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-Optional garment mockup
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Outcome:
A clean, reliable production asset ready for small-batch manufacturing or direct-to-garment deployment.
COORDINATED COLLECTION SYSTEM
Price range:
$500–$950
Ideal for:
Brands building cohesion across multiple pieces or launching a themed capsule.
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package Includes:
- 2–4 coordinated illustrated designs (can be variations or theme-based)
- defined brand color & typography reference sheet
- Mockups across garment styles (tee, hoodie, tote, etc.)
- Print specs & prep guidance
Outcome:
A visually unified mini-collection designed for scalable production and consistent presentation
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FULL CREATIVE DIRECTION & LAUNCH SYSTEM
Price range:
$1500–$3000+
Ideal for:
Brands launching a full collection or looking for an art direction overhaul
package Includes:
-5–10 coordinated apparel designs
-Art direction board & visual language definition
-Apparel layout templates (for manufacturer use)
-Garment mockups across SKUs
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-Social media launch graphics (up to 5)
-Source files and extended licensing
outcome:
A fully art-directed apparel line supported by cohesive launch visuals and scalable production assets.
BRAND & BRAND
CAMPAIGN DESIGN
Structured illustration-led systems for brand identity. visual tribes and campaign assets
For brands requiring a coordinated visual identity and systems before launching a comprehensive campaign, we develop structured, scalable brand assets that unify platforms and engage audiences
Choose the level of brand development and campaign support that your business requires.
FOUNDATIONAL BRAND IDENTITY
Price range:
$700–$1,200
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Ideal for:
Emerging brands and founders needing a polished, strategic starting point.​
package Includes:
-Complete logo suite (primary, alternate, submark)
-Defined color palette (primary + secondary)
=Typography recommendations
-3–5 page mini brand guide
outcome:
A professional visual foundation designed for clarity, consistency, and early-stage growth.
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COHESIVE BRAND SYSTEM
Price range:
$1,500–$3,000
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Ideal for:
Growing brands that require consistent expression across platforms and products.
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package Includes:
-Expanded logo suite
-Custom color & typography system
-Defined visual language (textures, patterns, motifs)
-3 applied brand assets (social, packaging, apparel, etc.)
-5–10 page brand guidelines
outcome:
A scalable brand system ready for deployment across digital, print, packaging, and merchandise.
FULL BRAND
& CAMPAIGN DIRECTION
Price range:
$3,500–$8,000+
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Ideal for:
Brands preparing for launch, reinvention, or multi-platform campaign rollout.
​package Includes:
-Complete visual identity system
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-Brand positioning alignment session
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-Campaign concept & tagline direction
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-5–10 campaign assets (ads, banners, packaging, signage, etc.)
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-15–25 page comprehensive brand guide
-Licensing clarity + asset structure
outcome:
Complete creative direction and unified campaign clarity across product lines and marketing channels.