discovery - concept - refinement - finalization
Timelines are project-specific
1
Discovery
and research
Purpose
Define the brand, audience, and project goals. Gather references that establish the right visual direction.
Deliverables
A creative brief, mood board, and visual references.
2
concept
development
Purpose
Explore the character’s personality, form, and gesture. Test shapes, proportions, and scenarios to find the strongest direction.
Deliverables
Two to four concept directions with exploratory sketches and silhouette studies.
AI-ASSISTED CONCEPT EXPLORATION
A.I. - Assisted concept
exploration expands possibilities through rapid ideation.
3
Refinement
Purpose
Strengthen the selected concept. Balance shape, gesture and detail to create a clear, memorable design.
Deliverables
Refined artwork establishing the final character and visual structure.
4
Finalization
Purpose
Prepare the approved artwork and supporting assets for consistent use across the brand.
Deliverables
Production-ready files, variations and asset formats suited to their final applications.
refinement &
finalization
REVISIONS
1 DISCOVERY ------------------------------------------------- 1 ROUND (OPTIONAL)
2 CONCEPT DEVELOPMENT -------------------------------- 1-2 ROUNDS
3 REFINEMENT-------------------------------------------------2 ROUNDS
4 FINALIZATION-------------------- Additional revisions beyond the standard rounds are available at an additional cost.
the design process
Character-led branding helps products become recognizable by giving brands visual personalities audiences remember.
