the design process
Don't be afraid of the process!
1
Discovery and research
Purpose
Gather information about the client’s brand, target audience, goals, and competitors.
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Deliverables
Mood boards, visual direction, or creative brief.
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Revision
​Usually 1 round (optional minor adjustments to direction).
3
Refinement
Purpose
Polish the chosen concept—fine-tune type, spacing, color, and details.
Deliverables
Finalized assets
Revisions
​2 rounds
2
concept development
Purpose
Create initial logo/asset concepts (typically 2–4).
Deliverables
Presented as digital mockups or brand boards showing usage ideas.
Revisions
1–2 rounds (clients select a concept, provide feedback, and minor tweaks are made before finalizing the chosen direction).
4
Finalization
Purpose
​Prepare final files, color variations, and usage lockups.
Deliverables
Full logo suite (horizontal, vertical, icon-only, black/white versions) + brand color codes.
Revisions
1 round, limited to color adjustments or file format requests.